Apple is breaking from its traditional approach by focusing on an AI-driven strategy, aiming to redefine the capabilities of future iPhones and position itself as a leader in AI innovation. This is being achieved through acquisitions, key hires, and hardware updates.
Since 2017, Apple has acquired 21 AI startups, surpassing its tech rivals. The acquisitions include WaveOne, a company specializing in AI-powered video compression, signaling Apple’s commitment to enhancing AI capabilities in mobile devices.
These moves not only deviate from Apple’s usual secrecy but also set the stage for potential competition with OpenAI’s ChatGPT. Industry experts from Wedbush Securities anticipate significant mergers and acquisitions by Apple in the AI field, highlighting the company’s determination not to fall behind in the ongoing AI race.
Morgan Stanley notes a shift in Apple’s hiring strategy, with nearly half of AI job postings emphasizing “Deep Learning,” compatible with generative AI algorithms like ChatGPT. Despite rivals like Microsoft, Google, and Amazon making substantial investments, Apple keeps its plans under wraps, though leaks suggest active development of projects similar to ChatGPT.
Apple’s ultimate goal revolves around deploying generative AI through mobile devices, aiming to run AI chatbots and applications directly on the phone’s hardware and software. This strategy reflects a decentralized approach to AI, aligning with Apple’s commitment to innovation and positioning the company as a potential competitor in large language models.