Bitcoin has recently seen a resurgence, trading around $42,500 after bouncing back from a low of $38,500. This recovery coincides with Google’s policy change, which could potentially rekindle the excitement for spot Bitcoin ETFs. The anticipation of Google’s updated advertising policy is creating a buzz in the cryptocurrency world.
Revival of Google’s Cryptocurrency Advertising
Starting Monday, Google will lift its ban on certain cryptocurrency-related advertisements. This move is expected to increase the visibility of cryptocurrencies, which had been previously hindered. Bitcoin ETFs are anticipated to benefit from this change, as they are likely to meet Google’s new advertising criteria set to take effect on January 29.
The updated policy will enable targeted advertising campaigns for cryptocurrency products in the United States. This change is significant for the crypto ecosystem, as it opens doors for more widespread promotion of crypto investment products.
The US Securities Regulator’s approval for Spot Bitcoin ETFs aligns with Google’s policy update, allowing firms like BlackRock to advertise. The policy now includes financial products that enable trading of shares in trusts holding substantial cryptocurrency assets.
Crypto analysts are optimistic that the increased exposure through Google’s vast search engine capabilities will attract more investors to Bitcoin ETFs. Google’s platform, with over 8.5 billion daily search queries, has the potential to significantly expand the reach of these products.
Previously, only accredited investors could invest in Bitcoin via the GBTC Trust. With the advent of spot Bitcoin ETFs, all individual investors now have the opportunity to invest directly. The potential for increased cryptocurrency values begins Monday, when Google’s policy change takes effect, although it still restricts the advertisement of many altcoins.