The cryptocurrency-friendly travel agency Travala has unveiled an innovative Bitcoin cashback incentive for its most dedicated customers. The company announced that travelers who achieve the highest tier in their loyalty program will receive Bitcoin as part of their rewards. This offering aligns with Travala’s commitment to integrating cryptocurrency into mainstream travel experiences.
CEO Highlights Bitcoin’s Growing Popularity in Travel
Juan Otero, the CEO of Travala, points out that Bitcoin’s widespread recognition and finite nature make it an attractive reward for travelers. He mentioned the rising interest in Bitcoin following the recent launch of a spot Bitcoin ETF, indicating the cryptocurrency’s solidification in the public’s investment portfolio. Otero believes that integrating Bitcoin rewards with travel expenses will encourage more travelers to adopt cryptocurrencies for everyday transactions.
The company has confirmed that travel rewards will be transferred into customers’ accounts swiftly after completing their journey, offering flexibility in how they utilize their Bitcoin, from new travel bookings to external transfers. Travala has seen a significant portion of its bookings paid with Bitcoin, demonstrating the platform’s success in merging travel services with digital currency payments.
Exclusive Access Through NFT Ownership
Travala’s cashback program requires ownership of a Travel Tiger NFT and a deposit of AVA tokens, adding a layer of exclusivity and integrating non-fungible tokens into the rewards scheme. These NFTs are part of a limited collection on the Ethereum blockchain, with a market value reflecting their scarcity and desirability among travelers.
In addition to promoting its Bitcoin cashback offering, Travala is also advocating for the broader adoption of crypto-based rewards over traditional loyalty programs. The company suggests that Bitcoin can help lower transaction fees and reduce the risk of fraud. By offering Bitcoin and AVA token rewards, Travala’s CEO aims to draw new users into the Web3 ecosystem, enhancing the travel experience with the benefits of the blockchain technology.