Chiliz, a blockchain network renowned in the sports and entertainment industry, has recently embarked on a venture in collaboration with Unagi game studio and the French Professional Football League (LFP). The launch of Coach Ligue 1 marks the first fantasy football game co-developed with a football league, underscoring Chiliz’s commitment to enhancing fan interaction in sports through digital platforms.
Interactive Fantasy Football Experience
Coach Ligue 1 invites fans from Ligue 1 Uber Eats and Ligue 2 BKT to indulge in creating their dream teams. Through the use of digital trading cards, minted on the Chiliz Chain, enthusiasts can enjoy a deep connection with the sport. The LFP’s innovative approach ensures continuous fan engagement and capitalizes on the league’s intellectual rights without the concern of licensing limitations.
This game introduces a competitive element where fans can vie for top positions on national and global leaderboards. To advance, participants buy new player packs and enhance their teams using in-game currencies. With five tiers of card rarity, from Espoir to Legende, the game sustains ongoing participation and prestigious tournament access, fostering a dynamic user platform.
Direct Engagement and Revenue Generation
Chiliz’s latest venture offers a unique collecting and trading experience that hinges on blockchain technology to ensure the scarcity and value of player cards. As the sports industry explores new horizons, leagues are now leading the charge in owning NFT fantasy sports domains, directly monetizing fan bases, and capitalizing on sales opportunities. Coach Ligue 1 exemplifies this trend.
Alex Dreyfus, CEO of Chiliz, expresses enthusiasm for the initiative, foreseeing a potential redefining moment for the sports industry and the creation of new revenue channels for leagues. Charlie Guillemot, Co-Founder and CEO of UNAGI, points to the pioneering aspect of Coach Ligue 1, which offers a platform for fans to collect and compete with digital player cards. LFP MEDIA’s Digital Growth Director, Martin Jaglin, highlights the significance of collaborating with Chiliz in launching Coach Ligue 1, a game-changing approach that enables leagues to engage directly with fans through proprietary digital assets.