B.Riley recently commenced coverage on Strategy (MSTR), endorsing a Buy rating while assigning a $175 price target. This move signals renewed institutional interest in a company known for its significant Bitcoin holdings, totaling about 721,000 Bitcoin, which constitutes roughly 3.4% of the global circulation. As a dominating force in the Bitcoin treasury arena, Strategy combines an impressive asset portfolio with a unique strategy for structured capital financing.
What Drives Strategy’s Market Valuation?
B.Riley focuses on Strategy’s substantial scale, robust institutional backing, and careful financial planning as pivotal reasons behind its Buy recommendation. Valuing its Bitcoin assets at approximately $55 billion, Strategy has an average acquisition cost of around $76,000 per coin. Currently, shares are valued at $138.95, which is only 1.2 times the net asset value, presenting a potential opportunity for investors compared to the previous high of 3.4 times in 2024.
Analysts maintain a generally optimistic outlook with a consensus to buy, even though there’s considerable variance in price targets, from as low as $185 to an ambitious $705 by Benchmark, calculated through the end of 2026. This disparity highlights the complexity and fluidity in valuating companies heavily invested in Bitcoin.
How Does Strategy Approach Financing And Treasury Expansion?
Strategy’s executives structure financing through what they describe as a “digital credit platform,” employing six different financial tools including common stocks and five perpetual preferred equity formats with dividends between 8% to 11.5%. The company’s current cash pool stands at $2.25 billion, covering around two and a half years of expected outflows for interests and dividends.
Recent large Bitcoin purchases include 17,994 Bitcoin, funded through equity offerings that raised $1.28 billion from sales of common and preferred shares. Michael Saylor, CEO, emphasized the corporation’s enduring strategy of Bitcoin accumulation and the intention to maintain its digital reserves.
Observable Trends And Industry Influence
For the year 2025, management demonstrated a Bitcoin Yield figure of 22.8% and noted gains of $8.9 billion due to Bitcoin portfolio value increases. The company also obtained its first S&P credit rating of B-, stable in Q3 2025, marking a first for an organization with such an unusual balance-sheet composition.
Being part of the Nasdaq 100 index facilitates considerable passive investment driven by index funds and related products. The stock recorded a 7.6% rise in the latest trading as the digital asset sector witnessed a recovery, positively impacting companies linked with cryptocurrency dynamics.
Recent analysis from InvestingPro suggests the stock’s market value is near its assessed Fair Value. Although B.Riley’s target is on the conservative side of industry forecasts, the initiation of coverage illustrates calculated confidence in Strategy’s strategic and financial trajectory.
“Our focus remains unwavering on the accumulation of Bitcoin and nurturing our capital strategies,” stated CEO Michael Saylor.



