The race team of Red Bull, which has made a mark in the 2023 Formula 1 races with its two drivers, announced its intention to celebrate this significant success by taking a noteworthy step. The Red Bull team, whose two drivers are both at the top of the race standings, announced that it will release a Non-Fungible Token (NFT) collection for these significant moments.
Among the Red Bull racing team’s drivers, Max Verstappen is leading this year’s races, while Sergio Pérez is in second place, making Red Bull the clear leader among all teams. The team also announced that it will release an NFT collection to help fans remember this successful year. The statement from Red Bull included the following:
“The launch follows the most successful year in the history of Oracle Red Bull Racing, which broke the record for the most championship points in a single season. The NFT collections will include unique artworks designed by Automobilist, an award-winning design studio consisting of individuals passionate about creating design and art in every aspect of motorsports, and the NFTs will be offered for the users’ enjoyment on Bybit.”
In today’s world, sports fans have been valuing this field for decades by collecting memorabilia and collectible products related to events that have been held for many years, or they have been trading these products. In recent years, however, with the effort to move entertainment into the digital age, many big names in the Web3 sector, including Dapper Labs’ NBA Top Shot and Candy Digital’s Major League Baseball NFTs, have drawn sports leagues and players into this field.
Red Bull’s NFT collection will be offered to users through the Sui blockchain ecosystem, developed by Mysten Labs. The Formula 1 racing team and Mysten Labs had announced earlier this year that they had formed a partnership. Dan Mitchell, senior marketing director for Oracle Red Bull Racing, stated:
“It is important for us to continue to engage and connect with our fans around the world in new and innovative ways. We believe there is real value in using Web3 technologies like NFTs in the form of digital collections.”