In a significant shift from traditional marketing, a new retargeting service is set to redefine digital advertising through inventive strategies tailored for Web3. Asaf Nadler, from ad-tech firm Addressable, announced that this innovative service is designed to engage potential customers who are on the verge of making purchases but have yet to finalize their transactions.
How Does This Targeting Method Work?
This service leverages on-chain data and insights from social media to analyze user behavior. While Web2 marketing relies on extensive personal data access, tracking user wallets within the Web3 framework presents unique challenges. Addressable addresses these hurdles by allowing businesses to interpret potential customer data effectively.
By comparing social media interactions with on-chain transactions, Addressable can identify user profiles. This method partially links users’ wallets to their social media activity, ensuring that customer data remains confidential while enabling targeted advertisements to reach appropriate audiences.
What Benefits Does This Offer Businesses?
Nadler emphasized that this service aims to lower customer acquisition costs, especially during turbulent market conditions. He underscored the necessity for companies to retain communication with their communities, even when user engagement diminishes.
Addressable’s methodology focuses on narrower, well-defined target markets rather than broad campaigns, thereby enhancing user engagement during periods of market fluctuation and improving overall advertising effectiveness.
“During bear market periods, it is crucial to show your community that you value them.” – Asaf Nadler
The service illustrates that while personal details are kept private, the analytics utilized allow for precise audience targeting, aiding platforms in the cryptocurrency and digital asset sectors in rebuilding customer loyalty.
- Addressable’s service is designed to lower customer acquisition costs.
- It utilizes on-chain data and social media insights for user analysis.
- The approach focuses on narrow target audiences to enhance marketing effectiveness.
Addressable’s new retargeting offering, backed by three years of industry experience, indicates a notable adaptation of current advertising strategies to fit the Web3 landscape. This innovative tool is expected to foster customer engagement, even in challenging market climates.
