The innovative Web3 mobile game, My Lovely Planet (MLP), is taking a significant step towards environmental conservation by collaborating with international football icon Hakan Çalhanoğlu and his partner, Sinem Çalhanoğlu. Together, they have launched the Çalhanoğlu Forest project, which aligns gaming with real-world ecological gains in Turkey, as players’ progress within the game translates directly into tree planting efforts.
How Does Gaming Benefit the Environment?
Played on the foundation of giving back, Hakan Çalhanoğlu shared his excitement over this partnership, highlighting the dual benefits of enjoying a game while simultaneously aiding the planet. He stated,
“Football has given me so much, and now I want to give back not only to my country but to the entire world. Thanks to My Lovely Planet, fans can enjoy gaming while helping the environment. Together, we can make the gaming world more meaningful.”
Uniquely developed by the teams renowned for hits like Candy Crush and Fortnite, My Lovely Planet is distinguished from other mobile games by its eco-centric mission. With each win, players contribute to tree planting, turning gameplay into an engaging environmental effort. Recognized by Google (#WeArePlay), the game infuses fun with purpose.
What’s Next for the Çalhanoğlu Forest Project?
Set in the region of Kuşadası, Aydın, a location hit hard by forest fires in June 2024, the project spearheads afforestation efforts through its partnership with the Seed Education Culture and Nature Association.
Initiating the reforestation effort, the plan will see 10,000 saplings planted initially, effectively covering 50 football fields with Hakan Çalhanoğlu’s direct involvement.
Further, the project encourages game enthusiasts to partake by planting their own saplings virtually through engaging gameplay. The more the players delve into My Lovely Planet, the greater the reforestation impact.
The project emphasizes sustainable practices, selecting only native and resilient tree species like Turkish pine and various oaks to ensure long-lasting ecological benefits through robust planting strategies and ongoing community support.
Key takeaways from this initiative include:
- Real-life tree planting directly associated with game achievements.
- Significant initial reforestation effort with 10,000 saplings on affected land.
- Community involvement heightened through interactive gaming goals.
Endorsed by the #PlayForTurkey movement, My Lovely Planet showcases the potential for gaming to drive real-world benefits, with more collaborative projects anticipated to emerge, promoting a blend of enjoyable gaming experiences and impactful environmental stewardship.
