French fashion giant Lacoste has partnered with Web3 game center The Sandbox (SAND) to celebrate its 90th anniversary. This collaboration introduces Lacoste World Tour, a special branded multiplayer web3 experience that offers UNDE3 NFT holders the opportunity to earn rewards in The Sandbox’s cryptocurrency SAND.
This immersive experience, which lasts for two weeks and includes themed locations such as Tokyo, São Paulo, Paris, and Golf Island, celebrates Lacoste’s storytelling legacy in a unique way in the digital world.
Following the announcement of the partnership, the price of SAND increased by 2% in the last 24 hours, reaching $0.397 during the early Asian session on Friday. This increase indicates a growing interest in alternative cryptocurrencies that offer game-focused services in the sector and positions SAND for further growth in the cryptocurrency world.
Arthur Madrid, CEO and co-founder of The Sandbox, highlighted the transformative potential of blockchain technology for traditional companies. The partnership demonstrates how Lacoste can redesign its business model and use blockchain to attract Web3 users more effectively than traditional marketing methods.
Sebastien Borget, COO and co-founder of The Sandbox, emphasized that this collaboration goes beyond sports and fashion and opens up new opportunities for the fashion industry. He also highlighted the celebration of creativity and the ability for players and fans to shape their own experiences in The Sandbox world.
Benjamin Blamountier, Global Brand and Customer Experience Deputy President of Lacoste, expressed the brand’s commitment to expansion through digital technologies. Beyond the 90th anniversary celebrations, Lacoste plans to be a pioneer in the evolving intersection of fashion and technology and continue its presence in the digital space by embracing new opportunities.