Manchester United has unveiled a new Web3-based football game named “Fantasy United” on the Tezos Blockchain. The game allows fans to manage virtual teams of Manchester United players and features digital collectibles such as player trading cards. These cards are updated with real-time statistics to boost fan interaction, aiming to bring the club closer to its global fanbase through digital means.
What Does It Offer to Fans?
“Fantasy United” introduces Player Trading Cards available in Classic, Rare, and Ultra Rare versions. Fans can use these cards to form virtual teams of five players, with the cards updating based on real-life performance stats. This enables fans to track player performances closely. Additionally, the game allows fans to compete with friends, join mini leagues, and earn points tied to actual player performances.
Ronan Joyce, Manchester United’s digital innovation director, highlighted that the Player Trading Cards cover the entire first-team squad and evolve as the season progresses. These cards enhance the fantasy football experience, providing an engaging platform for fans. The game is part of the ongoing collaboration between Manchester United and the Tezos ecosystem.
How Will It Build an Active Fanbase?
The club’s ambition is to cultivate an active fan community through interactive features enabled by “The Devils” digital collectibles in partnership with Tezos. Sunil Singhvi, head of culture at Tezos R&D Center Trilitech, remarked that Player Trading Cards and Fantasy United are innovative blockchain applications designed to deepen fan engagement with the club. Dynamic updates to collections allow fans to cheer for their players throughout the season.
Key Takeaways for Fans
- Player Trading Cards come in packs of seven for £3.
- Owners of “The Devils” collection get early access to these cards.
- Fans can form virtual teams and track real-time player statistics.
- The game offers points based on real-life player performance.
- Opportunity to join mini leagues and compete with friends.
Manchester United’s new digital initiative aims to increase fan interaction and engagement, bridging the gap between virtual and real-world experiences. This move reflects the club’s commitment to integrating innovative technologies to enhance the fan experience.