As we bid farewell to 2023, X’s evolution into more than just an app is noteworthy, having integrated various experiences into a seamless interface. X now claims to be a comprehensive app and is laying the groundwork for a transformative 2024. The emphasis on peer-to-peer payments is particularly significant in the cryptocurrency world.
X embraced free expression as a core value and developed content moderation to support it. Community Notes saw significant growth, with over 320,000 participants in 65 countries and daily views averaging 50 million since December. X transitioned to a video-centric platform, with 80% of user sessions focused on video, and enabled long-duration video uploads, witnessing 130 years’ worth of video views in December alone.
New features such as voice and video calls, X Hiring, and enhanced products like Spaces and Communities were introduced, increasing interaction. X unveiled Grok, an AI search assistant developed by xAI, providing real-time access to global conversations on X. Over 80,000 content creators benefited from X’s ad revenue sharing program within a year, and X saw a 22% increase in total ad engagements, improving user engagement with ads.
For 2024, X has set transformative goals for users and partners, with AI set to enhance the user and advertising experience by improving search, ads, and customer insights. Peer-to-peer payments will unlock new user benefits and commerce opportunities, potentially indicating X’s foray into cryptocurrencies. Upcoming features like See Similar Posts and See Non-Similar Posts, powered by xAI, will offer users more relevant and balanced content.
X will continue to invest in content creators, partnerships, and advertising to attract new users. Collaborations with industry leaders like Integral Ad Science will enhance brand safety capabilities. X will focus on creating more original content and acquiring talents that resonate with the X community, gearing up for a groundbreaking 2024 with innovative products and services that redefine connectivity, communication, and transactions.