In a recent development, Telegram, the widely-used messaging application, has rolled out a new feature that enables users to buy in-app ads using Toncoin (TON). This update, announced over the weekend, promises to alter the monetization landscape within the app’s ecosystem. Most notably, Telegram will allocate half of the ad-generated revenue to the owners of the public channels where these ads are displayed.
Channel Owners Rejoice with New Revenue Opportunities
This change provides Telegram users with a chance to enhance their channels’ visibility using minimal investments in Toncoin, while also allowing them to target specific channels for their advertisements. Moreover, channel owners will benefit from the option to withdraw their advertising earnings without any associated fees. The withdrawal service will be facilitated by Telegram’s Fragment exchange, which is expected to launch this feature in the upcoming weeks.
Choosing the TON Blockchain as the foundation for this update is anchored in its low transaction costs and swift processing capabilities. In a noteworthy performance, the TON Blockchain processed an impressive 100,000 transactions per second in a test conducted last November. Pavel Durov, Telegram’s CEO, had previously teased about this update, mentioning that despite the colossal viewership on Telegram channels, only a small fraction had been monetizing through the existing ad system.
TON’s Market Value Climbs Following Announcement
In response to the announcement, Toncoin’s value began to ascend. At the time of the report, TON’s price had increased by over 3% in 24 hours, with a current trading price of $5.28. This move by Telegram is seen as a pivotal moment that puts the platform at the forefront of utilizing innovative user monetization strategies in the digital realm.
Points to Take into Account
- Telegram’s new feature offers channel owners an additional revenue stream through Toncoin.
- Advertising earnings can be withdrawn fee-free, enhancing profits for channel owners.
- The TON Blockchain’s efficiency is a key factor in Telegram’s choice for this update.
- TON’s price has reacted positively to this development, indicating market approval.
The integration of Toncoin for the purchase of in-app ads signifies Telegram’s progressive approach towards monetization, which not only benefits channel owners but also reinforces the app’s growing ecosystem.