Mini games on Telegram are rapidly engaging millions of users in the cryptocurrency realm, offering an accessible entry point for many. Sasha Plotvinov, the founder of Notcoin, emphasized that this model is particularly advantageous for small entrepreneurs. The surge in blockchain gaming, especially on a widely used platform like Telegram, has captivated a broad audience, with tap-to-earn games gaining quick traction.
How Do Mini Games Lower User Acquisition Costs?
Plotvinov revealed that the expense of acquiring users through Telegram mini games is significantly lower than traditional methods. While conventional cryptocurrency businesses often spend between $10 to $15 per user, this figure plummets to under $1 for Telegram-based games. He highlighted, “I see young teams creating products that reach millions in a month without resources.”
Why Are Big Companies Joining This Trend?
Prominent firms are also exploring this trend due to the appealing cost-effectiveness of user acquisition. Plotvinov noted that even major platforms like Binance have developed games on Telegram, showcasing its potential. Recently, Binance launched a game called “Moonbix” to tap into this burgeoning market.
- Cost per user acquisition drops from $10-15 to under $1.
- 23 million new wallets activated in the TON ecosystem since September 2023.
- Notcoin’s market value surged to $2 billion with strategic game launches.
The rapid growth of games like “Lost Dogs” and “Not Pixel,” which attracted millions of users in weeks, demonstrates the effectiveness of this model. While some games struggle to sustain their cryptocurrency’s value, Notcoin aims to diversify its offerings to ensure long-term engagement and enjoyment for players.