WLD Coin, a cryptocurrency supported by Sam Altman, has shown impressive performance this month, garnering increased attention. The venture is finding its role in the new world integrated with artificial intelligence, moving beyond just identity verification services. Altman’s recent comments suggest that interest in WLD Coin could rise even further in the short to medium term, particularly following a significant move related to Shopify.
Shopify, one of the world’s most popular shopping platforms, mentioned in a recent blog post the importance of Worldcoin in running promotions aimed at protecting against fraud and providing fair benefits to customers. On December 13th, Worldcoin launched a limited-time Shopify store offering free high-quality products to individuals worldwide with a verified World ID. Caps were available to those with the widely accessible “Device Verification” level, while a sweatshirt was gifted to those with the more secure “Orb Verification” level.
Over 2,000 unique individuals from more than 45 countries across six continents, including Japan, Hong Kong, Argentina, and more, placed orders. The orders were equally distributed among Device and Orb verified users. Currently, there are over 5 million people worldwide with a World App account and approximately 2.7 million with an Orb Verified World ID.
The key point here was that each product reached only one real person. If promotions had been sent via email or other verification methods, there could have been exploitation of the campaign. However, thanks to World Coin identity, only real and verified users could access these promotions, ensuring authenticity and fairness.
Ignoring regulatory issues, the ability of this verification service to solve problems in any area requiring identity verification is significant. In the new world powered by artificial intelligence, distinguishing real humans is becoming increasingly challenging. AI characters without retinas will be easily filtered out on the internet, as they won’t possess a World Coin identity. Tiago Sada highlighted that the second generation World ID offers new opportunities for retail companies to connect with online customers in ways previously impossible, ensuring transactions are made by unique humans, thus better protecting businesses from fraud.