Nissan has unveiled its latest venture into the digital world, launching a metaverse platform called “Heritage Cars & Safe Drive Studio” on March 7. This virtual space is dedicated to showcasing Nissan’s iconic car models and promoting driving safety through interactive and educational features.
Anniversary Tribute with Classic Models on Display
The initiative marks Nissan’s 90th anniversary and is highlighted by three legendary models from the company’s history, each presented in digitally recreated environments authentic to their time. The Silvia Q’s S13, renowned for its drifting capabilities, stands out as the first exhibit. Virtual visitors can explore the car in detail and learn about safety through elements like the influence of pedestrian apparel on driver visibility.
Following the Silvia, the platform features a mini-game that educates users on the dangers of multitasking while driving and provides insight into how it can affect a driver’s field of vision. The second exhibit also includes a glimpse into the iconic Skyline 2000GTX-E, celebrated in various media such as the Gran Turismo video game franchise and The Fast and the Furious films.
Interactive Experience with Vintage American Vibes
In the final section, users are transported to a 1950s to 60s American setting, complete with a classic diner and a drive-in theater ambiance. Here, they can engage in practical steering wheel maneuvering exercises. This immersive experience is the result of collaborative efforts with Japanese university researchers and builds upon Nissan’s previous ventures like the virtual test drives offered on the Meta Quest headset.
Nissan’s move into the metaverse aligns with the rising trend of virtual and augmented reality applications spearheaded by tech giants such as Meta and Microsoft. With the anticipated competition from Apple’s new mixed reality headset, the automotive industry is poised for a significant transformation.
The Heritage Cars & Safe Drive Studio is not just a nod to Nissan’s rich history but also serves as an educational platform for safe driving practices, reflecting Nissan’s commitment to innovation and responsible motoring.